Poor little Ms. Cow is stuck flat on her behind because she can’t decide what target to aim for. (She has other problems, too, including that she’s apparently never learned how to hold a bow properly before.) But I can sympathize with her. I’ve run into a road block in my adventure of self-branding, namely, that I don’t have a “target market.” And I, too, have never learned to hold a bow properly.
“They” (the smart branding/business blogs and books that I’ve been reading) say that to be successful, you should focus your efforts and become an expert for a specific target market. I have a rather checkered list of clientele, including a vacation condo owner, an express dating organizer, photographers and artists, other web developers, and non-profit organizations.
When I ask myself who I want to work with, I end up with a list of qualities instead of specific marketable areas: friendly, fun, skilled people who appreciate quality and are doing something good in the world.
I am very tempted to be lazy and just move forward with designing a logo that I think reflects who I am and how I work. “If you design it, they will come,” right?