There were a few that I thought had potential, so I started making my “top list” — the ones from this and previous logo sketch sessions that I “liked” more than “disliked.” Below is the scan, which includes some concept words and explanations.
And back to Illustrator…
In no particular order…
- Smiley face in “o”: I keep coming back to this one. Part of it is because I’ve represented myself with a smiley face avatar for so long. It’s simple and casual. Maybe too simple and casual?
- Smiley face in “C”: I like this one, too, for the same reasons as #1.
- New concept – bouncy ball: Not quite as casual as a smiley face, but still sort of fun.
- Interlocking c/h at an angle: (actually #7 came first, and then I tried turning the “h” sideways). I think it’s a cool-looking mark, but maybe not my personality?
- Facing R and F: Not too many names have two sets of double-letters, so maybe I can capitalize on it somehow. Supposed to represent teamwork, partnership. Need to find a better font (left is Myriad, right is Century Gothic, neither are doing it for me).
- Stairs: Using boxy C and H shapes to make a geometric stair shape. I think it’s a simple, strong mark, but again… is it “me”?
- Interlocking C/H: I like the way this one looks.
- 7, morphed into face/people: #7 looked like a sideways face to me, so I tried turning it into a face. It also ended up looking like two people on a teeter-totter. I wouldn’t say that I like this one much but thought the transformation was interesting enough to post.
- Negative space C/H: From a previous session as well; I thought this was strong enough to make it into the final cut.
I’m finding myself leaning away from the bold/thick marks (4, 6, 7, 8, 9). I don’t think of myself as assertive or bold, and they look a bit “masculine” — but maybe that’s just me. On the other hand, I have a soft spot for marks that play with the shapes of letters. I did try lightening/thinning some of those shapes but they didn’t have the same impact.
I do keep going back to 1, 2, 3. For reference, here is my “classic avatar” that I’ve used to represent myself for years and years, which shows up here in WordPress, at Twitter, but also on paper cups at parties, on the bottom of greeting cards, and the various comics that I draw about my life. My “personal” and “business” stuff gets intertwined, and that makes me want to bring the smiley-face concept into my brand and logo as well.
Time to solicit some thoughts from smart people again. Please do share your thoughts!